There’s not a lot that you can do here without interfering with the natural review process. How can you help your reviews make it past the “review filter”? Sometimes, this filter does catch negative reviews, which is nice, but it also filters out a lot of legitimate reviews that would be helpful for your profile. These are all indicators to Yelp that the review may be fake or solicited. The review is from a location that doesn’t match the business’s location.The review is short and doesn’t have enough detail.The review is strongly slanted (either positively or negatively).The reviewer doesn’t have a profile picture.Currently, it seems that they hide reviews that meet the following criteria: Yelp has specific guidelines for which reviews they will display. Unfortunately, even legitimate reviews often fall prey to the review filter and get moved to the “not recommended” section. If you click that link, you’ll see all of those other reviews that you’ve been getting. All other reviews get hidden within a link that says “reviews that are not currently recommended.” Any reviews that Yelp deems legitimate will appear here. On any Yelp business profile, you’ll see the “recommended reviews” section near the bottom. This is their attempt to keep public reviews organic. Yelp has a “review filter” that keeps specific reviews from being displayed on your public business profile. This is another example of Yelp’s strict rules when it comes to reviews. You’ve started getting some Yelp reviews–you know this because you get the email notifications or specific customers told you that they left a review. Why aren’t your reviews showing up on Yelp? Of course, you’re never going to ask an unhappy customer for a review, so you’ll only receive positive reviews from this strategy. They want positive reviews to be organic, not solicited or rewarded. Yelp doesn’t want businesses to ask for good reviews. Wait just a second.didn’t you just say not to ask for reviews? Yes, but the line is a little blurry here. Place these on your contact page and in the footer of your website, or send them out in your email marketing campaigns. Yelp has badges that you can embed on your website (you can find them here). Link to your Yelp business profile on your website. This places Yelp at the forefront of your customer’s mind and gives them a gentle nudge towards Yelp if they think to leave a review.Īdd a link to Yelp on your website & other marketing materials Place “Review us on Yelp” signs or stickers throughout your business–on the front door, in the lobby, on your menus. Give some of these methods a try to help guide your customers to Yelp without soliciting reviews from them. How to encourage customers to leave Yelp reviews But there are ways that you can help encourage your customers without asking them outright to leave a good review for you. It may take years before you ever see your first Yelp review if you never ask for one. However, it’s very difficult to get new reviews on any platform without asking someone for it. It is important to Yelp to have reviews come in organically, and asking customers to leave a good Yelp review means that they were prompted (and possibly bribed) to leave a review in favor of your business. The main thing Yelp warns against is: don’t ask for positive reviews. Yelp has some pretty strict guidelines when it comes to acquiring and displaying reviews on your public business profile. Since Yelp is one of the big dogs when it comes to online reviews, it’s important to monitor your business’s Yelp reviews and understand how they work. A large part of that process is looking at your online reviews. Most customers are researching your business long before they ever decide to visit you or pick up the phone.
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